Booking spring 2027

A design studio for brands, products and apps that want to look as considered as they are.

01 / 07 Groundswell Brand identity
33.0198° N, 117.2806° W

Trusted by teams building good things

Nonprofit · Fintech · Consumer apps
20+Organizations designed for
5Disciplines under one roof
3Industries: nonprofit, fintech, consumer apps
Arch.Trained as an architect, built for screens
The studio

Jess Lin Designs is an independent design studio. Trained as an architect, Jess builds identities, interfaces and websites with the same rigor as a building.

Jess LinJess LinFounder & lead designer · Est. 2023Kind words ↓
01Discover02Define03Design04Build05Launch
How we workFive parts, one structure.Hover or click each piece of the mark to see the process ↑Tap each piece of the mark to see the process ↗

Brand identity

Logos, type and color systems, guidelines and press kits that hold together at every size.

  • Strategy
  • Guidelines
  • Motion

Product & UX

Flows, interfaces and design systems for software, from first prototype to admin dashboards.

  • Research
  • UI systems
  • Prototypes

Web design

Editorial, fast websites in Webflow, Squarespace or custom code, built for your team to edit.

  • Art direction
  • Build
  • Launch

App design

iOS, Android and web apps: onboarding, core screens and the small details that make them feel finished.

  • Onboarding
  • Mobile UI
  • Handoff

Illustration & graphics

Custom illustration, icon sets, merch and print pieces that extend a brand beyond the screen.

  • Icons
  • Merch
  • Print

Selected work

All projects ↗
Made by the sea for people
Doing good work · Doing good work
Designed with rigor · Built to last

Kind words

From clients & collaborators
“Bringing Jess Lin Designs on reinvigorated our whole brand, from the website to social, print and digital. Jess thinks strategically about what matters most for the organization, then gets into every detail so the work meets her own high bar.”
Shannon BoselliExecutive Director, Groundswell Community ProjectClient · Groundswell · April 2026 · via LinkedIn
“From the first deliverable, it was clear we were working with a studio at an exceptional level. The work was refined without being precious, and complex flows came back feeling intuitive and simple.”
Amodhi WeeresingheFounder & CEO, CouraManaged the work directly · March 2026 · via LinkedIn
“In Necterine's early days I needed a partner who could keep up with a fast-moving product. Jess led our first rebrand and the redesign of our mobile app, and brought energy and care to everything she touched.”
Holly SloofmanFounder, NecterineManaged the work directly · March 2026 · via LinkedIn
“We brought Jess in to lead design on an app rebrand, and the work was so strong that the founder and I hired her again for a full brand refresh. From logos and wordmarks to app screens and social, she delivered on every piece.”
Marshall WoottonCreative Design LeadManaged the work directly · March 2026 · via LinkedIn
“I've watched Jess build brands like Groundswell and Friends of Barnett Newman Triangle from the ground up. Brand system, website or product, she balances speed with a refined aesthetic and cares about the long-term impact of the work.”
Juan David AlzateStaff Product Designer, IntuitMentor · April 2026 · via LinkedIn
Selected clients

Groundswell Community Project·Coura·Necterine·Friends of Barnett Newman Triangle·Vibra·Casa de Amistad·Design by the Pacific·Shanti Bhavan·Crossing Hearts·Intention2Lead